Case 33 †the Casino Industry in 2011 - 752 Words

Case 33 – The Casino Industry in 2011 Brant Davis Problem Summary The Las Vegas and Atlantic City locations have lost revenues in recent years. In addition to the economic slowdown, these gambling locations are also facing new competitors in the market that are providing attractive choices to the customers. Though there are some external forces beyond their control, it seems that attractiveness and accessibility are very important focus areas for these cities. Analysis Using the SWOT analysis, we can get a broad picture of the Las Vegas and Atlantic City locations. Some of the strengths of these two cities are; the variety of entertainment they offer, the accommodations available, the atmosphere delivered, and providing a†¦show more content†¦They also need to lure in people with discounts and free complimentary benefits so that when the customers arrive, they can justify spending money on the entertainment. Finally, they need to have patience while staying aggressive. The economy is bound to improve, but they can’t just throw money into new buildings that people won’t travel to. They should slow some of the growth for the next few years and focus on advertising what they have to offer. Customers shouldn’t have to learn about all the great stuff by arriving there, they should go there because of all the great stuff they have already heardShow MoreRelatedThe Digital Data Genesis And It s Impact On The Mgm Grand Casino Las Vegas ( Taylor )1056 Words   |  5 Pagesdigital data genesis phenomena. the amount of data that is used everyday speaks to the way that companies are evolving and businesses are updating. Our wiki will focus on the latest trend: the Digital Data Genesis and it s impact on the MGM Grand Casino-Las Vegas (Taylor). (Alyssa-Edited) Digital data can provide new opportunities for firms. 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